Archive for the ‘3. Building Your Business Website’ Category

So You’re Putting Up Your Own Website? A Helpful Checklist

Tuesday, August 23rd, 2011

The Closet Entrepreneur by Kendra Leah Fuller

By , @Writing2Day

I’ve been very busy over the past few days customizing and making tweeks to my new website.  It’s nowhere close to being done but as I’m working out the tweeks and kinks, it occurs to me that I need to remind myself of some of the basics when developing a new website.

First and foremost, “Keep it simple stupid!”  I shout this at myself because this time around I definitely need a reminder. I have not been actively pursuing web design for about three years now and my how the landscape has changed, especially when it comes to social marketing. I’m thinking back to my online retail store and what was going on with web design and online marketing at that point. Google AdWords was where it was at for our business, along with SEO pages that consistently ranked on page one of Google. Not much has changed as far as Google, it is still the end all, be all of search but now the world is full of tweets, likes, shares, diggs and whatnots. (more…)

Designing Your Business Website

Saturday, July 2nd, 2011

 

The Closet Entrepreneur by Kendra Leah Fuller

By , @Writing2Day

I recently had a conversation with a newbie to the world of e-commerce that really brought to mind some of the mistakes people can make when first bringing their business online. For those of us who can not afford to pay a web designer, we find ourselves tasked with building our own website. And, take it from someone who has evolved from a self-taught beginner, there are many mistakes that can be made from concept to design and implementation.

The business mentioned above is selling home-made goat’s milk soaps straight from their farm here in South Dakota. They are currently utilizing a Facebook fan page as a means of advertising and selling their product with some success. Kudos, they are using social marketing which many existing online retailers have yet to embrace. The problem here is if they are serious about growing their online business, they need an e-commerce website. (more…)